Media Training and Consulting Services
Mark Ibanez has been media training professionals in the greater Bay Area now since 1997. Having worked as a professional broadcaster at KTVU Channel Two for thirty one years, Mark is uniquely qualified to help refine the skills of those who are seeking to improve not only their own abilities to communicate in group situations but also as individuals interacting with the media. His training techniques include helping professionals to better understand what it is that most media outlets are looking for in terms of developing a real story, which in turn helps market their company. Mark has applied his own practical experience as a journalist to teach individuals how to answer the tough questions without appearing to be evading the issue at hand.
Included in Mark's media training sessions is the incorporation of videotaping individuals in mock interview situations so Mark and the clients can watch a replay of the session together and further adjust communication skills by working on such issues as proper attire, body language, and various verbal pauses which can distract from the intended message.
The power of a successful company is often found within the message. Mark has found that anything that improves delivery of the intended message will eventually lead to increased business and projected financial goals having been reached.